DISQO buys product research platform feedback loop

DISQO buys product research platform feedback loop

May 5, 2022

In the United States, consumer insights platform DISQO acquired Feedback Loop, which automates research processes such as survey generation, consumer research, analysis and information discovery in areas such as message and concept testing. Terms were not disclosed.

New York-based Feedback Loop provides a self-service research platform to test ideas directly with target consumers before bringing products or campaigns to market. Technology-based surveys for concept testing, early discovery, and feature prioritization can be created in minutes; and the platform allows users to find their target customers by demographic group and preferred behavior, from an audience pool of millions.

DISQO claims that after purchase, it will be able to offer a “complete understanding” of brand, product and customer experiences for any organization. Rob Holland (pictured), CEO of Feedback Loop and former GVP of Oracle Data Cloud, has been named EVP, General Manager of Feedback Loop at DISQO; and approximately 50 new team members will join DISQO, bringing the global workforce to over 500 people.

The news follows DISQO’s $85 million Series B funding round, raised last year to scale its operations and accelerate its product roadmap. Holland comments, “One of the biggest problems in business is the inability to get immediate feedback from customers when decisions need to be made. With our agile feedback technology, DISQO amplifies the voice of the customer in every decision, from product innovation to advertising and everything in between.”

Websites: www.disqo.com and www.feedbackloop.com .

Gary C. Lisi