RuffleButts Selects Centric PLM™ as Product Development Base

Based in a suburb of Dallas-Fort Worth, Texas, RuffleButts was founded 15 years ago starting with ruffled bloomers for baby girls, hence the name. The company creates cheerful clothes for the precious years of childhood. RuggedButts for boys was added later, providing a complete wardrobe for girls and boys through teenage years.

Audrie Garcia, Head of Production and Design at RuffleButts, says, “We’re growing a bit and adding new product categories, new sizes, and it was getting to be a lot to deal with.” She talks about manual labor and duplicate data entry in a typical product development cycle, adding, “We have hundreds of Google sheets for specs alone. Then we have different sheets for our color library, and a SKU creation document on another sheet.”

There were also many steps on the creative side. Designers had to copy and paste their designs from Adobe™ Illustrator onto a digital project board during the design phase. When the project moves to development or production, the design is reintroduced to another sheet where technical packages are created and ultimately sent to the factory, often via email. Garcia says, “We enter data in multiple places. And things get lost or missing, or someone changes the size of one document but forgets to change it in another… We want to streamline the whole process. .”

On top of all this, being in the children’s clothing category puts the company under strict regulations to comply with government safety standards. Garcia says, “There are so many rules, for example, no lead in thread, zippers, buttons and obviously, flammability. We save this information on our internal shared drive, but you cannot access it outside of the office. And it is not currently linked to any product. I may know that we have a test document for certain products and where to go to find it, but there is no easy way for anyone other than me to know that this product has been tested.”

RuffleButts chose PLM as a strategy and evaluated a few vendors. Much research and several demonstrations took place over the course of a year. According to Garcia, one of the most important features is “scalability, because our current growth rate is phenomenal. I wanted to make sure that the company we chose could grow with us. may want to bring in more users like marketing, our e-commerce team, or our buyers and planners. During the demos, I finally noticed that Centric was one of the only companies I saw that allowed this without going through a lot of jumping hoops.”

Garcia expects to gain considerable time once they are fully operational. She says, “I did the math some time ago. Overall, we’ll save about a week and a half of work per season just on the product engineering or data insight side. On the design side, the Adobe Connect plugin is awesome. to link Adobe Illustrator directly to Centric PLM; designers won’t have to leave Illustrator, eliminating many of their repetitive tasks. It will also make it easier to manage the calendar and the status of the samples: looking at the Centric home screen, I could have a widget on my dashboard that shows me the status at a glance.”

Chris GrovesPresident and CEO of Centric said, “We are thrilled to partner with RuffleButts, a rapidly growing new apparel company. They offer fun and functional clothing for families, and we are delighted to have been chosen as their partner. “

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RuffleButts (

We create joyful clothes for the precious years of childhood. Built on a foundation of gratitude, we strive to share smiles with everyone along the way. Who can say “RuffleButts” without smiling? !

RuffleButts started small, a small idea pursued with passion. We place a high value on gratitude and humility, while being driven by determination and courage to deliver a customer experience worthy of awe. Our customers are amazing – smart, kind, enthusiastic and therefore extremely supportive of our brands. Our best decisions are guided by your suggestions as our business continues to grow beyond our wildest dreams. The company started with RuffleButts, then added RuggedButts for boys. We quickly expanded beyond our namesake RuffleButt Bloomer and now offer a complete wardrobe for girls and boys up to 2 years old. The one thing that hasn’t changed is our dedication to quality, traditional quality with a tangible difference, as evidenced by our more than 50,000 five-star reviews. When you’re happy, we’re happy – full smiles!

Centric Software (

From its Silicon Valley headquarters, Centric Software® provides a consumer product concept digital transformation platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care, food and drink. Centric’s flagship product lifecycle management (PLM) platform, Centric PLM™, delivers enterprise-class innovations in merchandise planning, product development, sourcing, quality and optimization of the product portfolio, specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) delivers highly visual digital whiteboard experiences for collaboration and decision making. Centric Retail Planning is an innovative cloud-native solution powered by Armonica Retail SRL, which provides an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for its connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, scheduling and more, as well as creative tools such as Adobe.® Illustrator and a multitude of 3D CAD connectors. Centric innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All of Centric’s innovations shorten time to market, drive product innovation and reduce costs.

Centric Software is majority owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mockup and PLM solutions.

Centric Software has received numerous industry awards and accolades, including being named by red herring to its Global Top 100 list in 2013, 2015, and 2016. Centric has also received various Frost & Sullivan Achievement Awards in 2012, 2016, 2018, and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brand and product names may be trademarks of their respective owners.

SOURCE-centric software

Gary C. Lisi